As a reseller, if you are truly wanting to elevate your resale game, finding style numbers is a must! Style numbers allow you to obtain more information on the item that will improve your listing, including any details, measurements, original price, and stock photos. In my opinion, the better the listing, the better chance of it selling.
Use this quick and easy guide to find a Free People style number in as little as 60 seconds. The great thing about this is that you do not need original tags.
First, let's start with this example of a Free People romper.
Finding A Style Number Using The Price Tag
If your item is new with tags, the first and easiest place to look is the price tag. Look for the letters "OB" to determine your style number. The full style number will be OB plus the numbers that follow it.
In this case, the style number is OB1317879. Because I was able to find the style number, I was able to discover that the style name of this romper is the Bea Romper.
Finding A Style Number Using The Materials And Care Instructions Tag
If your item is not new with tags, no worries! Slide your hand down the inside seam of the garment until you reach the care tag/materials tag. On there, you will find the letters OB followed by numbers. Again, this is your style number!
Once you find the style number, go to Google and type “Free people OBxxxxxx”. If no search results are yielded, add more descriptors like “Free people dress OBxxxxxx”
If nothing comes up still after adding more descriptors under “all” on the google search, click on Google “images” or Google “shopping” underneath the same search terms to see if any other specific results are yielded. This way, it may pull up a picture of a tag from a fellow reseller on Poshmark.
Full transparency, this strategy does not work on every Free People item. This method may not work on some older styles of clothing. Or, let’s pretend you found your item at the thrift store and the materials tag has been cut out by the previous owner.
With either of the above scenarios, worry not! There are some quick and easy additional strategies you can use to still find the style of your item.
Finding A Style Number Using Google Reverse Image Search
This is one of my favorite tools that I use DAILY as a reseller!
From your phone:
- Download the Google app on your phone
- Take a picture of the item with your smartphone
- Scroll through results!
It should look like this:
Once Google Reverse Image Search detects your item, it will populate suggestions for you to scroll through. Just like that, I found my item as you can see on the left column in the middle.
From your computer:
- Upload a picture of the item
- Right click on the picture, and select "Search images with Google Lens"
- Scroll through results!
Google Lens isn’t able to pick up every item, especially more basic items. However, it takes about a minute and is well worth it if Google finds your item!
Finding A Style Number Using Using Keywords
Pretend as if you are describing the item to someone who can’t even see the item. Use descriptors like:
- Color (pink, tie dye)
- Pattern (paisley, chevron)
- Style (wrap dress, bodycon)
- Neckline (v neck, halter neck)
- Sleeve length (short sleeve, sleeveless)
- Style of sleeves (raglan, peasant)
- Style of back (open back, cross strap back)
- Any other unique descriptors (lace, embroidered)
Additional tip- make sure you search the descriptive phrase in multiple places. I tend to start with Google, then if no luck I go to Poshmark, then eBay. There are times I get different results, and find the item on one site and not the others!
Finding A Style Number Using The Fabric Content
Each piece of clothing has a unique fabric content, so this is yet another way you can find your exact item online! Go back to your Google search and type “free people xx% cotton, xx% polyester” and see what results you find. The same method applies as earlier, search this phrase on different platforms if you have no search results on one - Google, Poshmark, eBay, etc.
At the end of the day, unfortunately certain items of clothing may not be discoverable through these methods. If that is the case, put extra emphasis on taking a cover photo that really grabs your shoppers, and use the descriptive phrase and fabric content as a start to your listing details!
Do you have any additional tips or tricks to find stock photos for an item? Comment below!